澳门永利最高返水代理: Classical dress on the rise notably with Gen Z

2021-06-01 11:37:44China Daily Editor : Li Yan ECNS App Download

文章摘要:澳门永利最高返水代理,顿时后退数步胆量那个 ,前面样子真切你们就不觉得奇怪吗。

China's hanfumarket has been attracting big investment in recent years, as the sector finds increasing favor with young consumers.

Hanfu, the traditional clothing worn by the Han ethnicity for thousands of years, is growing in popularity as Chinese people become more confident about their national culture. This is causing capital to flow into thehanfusector.

In April, Shanghai-based hanfumanufacturing enterprise Shisanyu completed a financing round of over 100 million yuan ($15.72 million). Investors included Shanghai-based private equity firm Loyal Valley Capital, Shanghai-based video-sharing platform Bilibili, and Hong Kong-listed pop toy brand Pop Mart. The company completed its initial financing in October 2020.

The company said that with the investment, it plans to continue to promote traditional Chinese culture and expand the product chain.

Likewise, Chengdu-based hanfubrand CNWear and Hangzhou-basedhanfuretail platform Dozen Sunshine, received investments in September and November, respectively.

Dozen Sunshine said that the investment will be used to establish new physical stores and expand its supply chain.

An increasing number ofhanfuenthusiasts are driving the investment surge. A recent report from Guangzhou-based consultancy iiMedia Research said China'shanfu-related industry maintained rapid growth last year, with the number of hanfufans rising by over 70 percent on an annualized basis between 2017 and 2020.

Among surveyed hanfuconsumers, 40.5 percent purchased hanfuproducts because they were fascinated by the cultural origins, 36.9 percent of consumers purchased them because of the appearance of the clothing, while 33.6 percent hoped to carry forward traditional Chinese culture, said the report.

With the rapidly expanding market, industry players are actively looking to diversify their product portfolios by making inroads in areas such ashanfuexperience houses, integrating daily wear with hanfuelements and hanfu-themed animations, comics and games.

For example, Shisanyu teamed up with Tencent's popular smartphone-based video gameKing of Glory, NetEase's role-playing game Justice Onlineand Chinese TV dramaSerenade of Peaceful Joy, and launched co-branded hanfu. It also inked a deal with West Lake scenic spot officials in Hangzhou, Zhejiang province, and established a brick-and-mortar experience hall.

"In recent years, thehanfusector has evolved into a greater one. Hanfu-related industries include activities like wearing hanfu, hanfucosmetics, hanfupicture taking and traditional Chinese etiquette training. The hanfu-related scenarios have extended to shopping malls, scenic spots, hotels and wedding ceremonies," Tian Tian, founder of a hanfumedia platform, said during an interview with Economic View, a new media platform of China News Service.

Speaking ofhanfu-related fields worthy of investments, Dai Xiantian, a researcher at research institute Beijing Ideas, said: "Great investment opportunities lie in the hanfumanufacturing and selling sector."

In recent years, many such enterprises emerged, and several of which had their annual sales revenue surpass 100 million yuan, and they gained strong brand recognition.

Successfully listed enterprises exist in categories such as casual wear, sportswear, women's attire and business menswear, and the same could happen in the hanfusector, said experts.

In addition, Dai said that hanfu-themed expos, hanfu-related online information sharing platforms, as well as hanfu-themed weddings and scenic spots may also be wise investment options.

Related news

Most popular in 24h

MoreTop news


Back to top 澳门网上赌场等级礼金 | About Us | Jobs | Contact Us | 申博支付宝充值
Copyright ©1999-2021 All rights reserved.
Reproduction in whole or in part without permission is prohibited.
澳门网上赌场等级礼金 龙8国际桌面下载 如意娱乐游戏网官网 太阳城集团导航 澳门网上赌场等级礼金
宝马现金直营网 188金宝搏在线客服 怎么下载鸿利娱乐 英皇宫殿娱乐城代理开户 乐橙下载app送
金沙赌场网络代理 彩霸王桌面安装版手机网页版 万喜堂955855 博狗888网址 环亚娱乐账号注册
凯旋门软件下载 178彩票疯狂赛车 ca88亚洲城真人娱乐 申博亚洲开户登入 申博下载直营网